Why More Brands Are Hiring Motion Graphics Design Companies in 2025

 As digital platforms grow, motion graphics are becoming a vital part of online marketing. Businesses now realise that using animated visuals not only grabs attention but also keeps people watching longer. That’s why more and more brands are looking for a reliable motion graphics design company in the UK to help tell their story.

These companies bring ideas to life using animated graphics, sound, and smooth transitions. Whether it’s a product demo, explainer video, or social media post, good motion design makes content more fun and easier to understand.

The Rise of Motion Graphics in Marketing

Motion graphics are not just about style—they help explain things quickly and keep viewers engaged. In a world full of scrolling, brands need ways to stand out fast.

  • Motion graphics catch attention within seconds on social media.

  • They can explain complex ideas in simple ways.

  • They’re ideal for mobile viewers who prefer visuals over reading.

  • Brands can reuse motion content across different platforms.

Why Agencies Are Leading the Way

More brands are turning to a motion graphics design agency because they bring both skill and fresh ideas. Agencies often have full teams that can handle everything—from script to final animation.

  • Agencies understand what kind of content works best for each platform.

  • They work faster because of dedicated designers and editors.

  • Agencies help keep your brand consistent across all videos.

  • You get a complete package, including sound and graphics.

Cost-Effective and Scalable

Working with a motion graphics company is not just for big brands. Even small startups are investing because it’s now more affordable and scalable.

  • Agencies offer project-based pricing that fits different budgets.

  • Reusable assets can be made for future videos.

  • Simple animations can be upgraded later as your brand grows.

  • One animated video can be edited into shorter versions for other platforms.

Motion Graphics in Social Media and Ads

Social platforms are built for short, visual content. That’s why brands are adding motion graphics to their ads and posts to get more clicks.

  • Animated reels and stories get more engagement.

  • Explainer videos help people understand products quickly.

  • Moving visuals keep users from scrolling past.

  • Ads with animation are remembered more often than static ones.

Building Brand Identity Through Motion

Every brand wants to be recognised. Motion graphics can add a unique touch to your branding that still images can’t.

  • Use custom animation styles that match your logo and colours.

  • Tell stories that show your values and message.

  • Make your content feel modern and up to date.

  • Strengthen your tone of voice using motion and sound.

Key Industries Benefiting from Motion Graphics

While motion graphics work across the board, certain industries are making the most of them:

  • Tech companies use them to explain complex tools and apps.

  • Healthcare brands simplify processes like treatments or plans.

  • Education providers create bite-sized lessons using animation.

  • Retail businesses use animated ads to showcase products.

What to Look for in a Motion Graphics Team

Hiring the right team can make a huge difference in your final output. Not all motion designers are equal, so knowing what to look for helps.

  • Ask to see past work and look at the storytelling style.

  • See if they’ve worked with brands in your industry.

  • Make sure they offer help with scripts and concepts.

  • Choose a team that can handle both design and sound.

Trends in Motion Graphics for 2025

As the space grows, new trends are popping up. Brands should stay updated to stay competitive.

  • Mixed media: blending live video with graphics.

  • Kinetic typography: moving text with energy.

  • 3D animation for product walkthroughs.

  • Looping animations for website and app loading screens.

How to Start Your Motion Graphics Journey

If you’ve never used motion graphics before, it’s easy to get started. Begin with a small project to test things out.

  • Start with a short explainer video.

  • Use your logo to create a quick brand animation.

  • Turn testimonials into animated quotes.

  • Animate your FAQs or how-to guides.

Conclusion

Motion graphics are no longer a luxury—they’re part of how modern brands connect with people. Whether you’re launching a new product, promoting a service, or telling your brand story, a creative motion video can make your message clearer and more engaging.

That’s why many businesses in 2025 are choosing to work with experienced teams like PWF Studio, who understand the power of visuals and storytelling. With the right support, brands of all sizes can bring their ideas to life and grow their audience online.

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