7 Common Mistakes to Avoid When Choosing a Motion Graphics Design Company

Introduction

Motion graphics have become a powerful tool for businesses looking to engage their audience with creative and dynamic visuals. Whether it’s for advertising, social media, presentations, or explainer videos, the right motion graphics services can make all the difference. However, choosing the wrong motion graphics design company in the UK can lead to frustration, wasted money, and disappointing results. Many businesses make common mistakes when selecting a motion graphics firm, and avoiding these pitfalls can save time and effort while making sure you get a high-quality outcome.

In this blog, we’ll go over seven common mistakes to avoid when choosing a motion graphics design company and how you can make the right decision for your business.



1. Not Looking at Their Previous Work and Projects

One of the biggest mistakes businesses make is not thoroughly reviewing a company's previous work. A motion graphics design studio should have a strong portfolio showcasing their expertise in animation and visual effects. If a company does not provide past work examples, it may be a red flag that they lack experience or have not handled projects similar to yours.

A well-established motion graphic agency will have a portfolio that demonstrates their creativity, technical skills, and ability to bring ideas to life. By reviewing their previous work, you can decide if their style and approach match your brand’s vision.

How to avoid this mistake:

  • Ask for a portfolio or demo reel showcasing their previous projects.

  • Look for versatility in their work to make sure they can handle different styles.

  • Check if they have experience in your industry or with projects similar to yours.

2. Ignoring Reviews and Feedback from Other Clients

Client feedback is a valuable resource when choosing a professional animation studio. Many businesses overlook the importance of reading reviews or reaching out to previous clients to learn about their experience. A company may have an impressive portfolio, but if past clients report poor communication, missed deadlines, or low-quality work, that’s a warning sign.

A reliable motion graphics firm should have positive testimonials and case studies that highlight successful projects. Customer feedback can give you insight into how the company operates, their work ethics, and whether they deliver what they promise.

How to avoid this mistake:

  • Read online reviews on platforms like Google, Clutch, or Trustpilot.

  • Ask the company for client references.

  • Look for case studies that highlight the results of their work.

3. Picking the Cheapest Option Instead of the Right One

Budget is always an important factor when hiring a full-service branding agency or a motion graphics firm, but choosing the cheapest option can lead to poor results. Some businesses prioritise cost over quality, only to find themselves needing revisions or a complete redo of the project.

High-quality video marketing solutions require skilled professionals, time, and effort. A company that offers significantly lower prices may cut corners, use outdated techniques, or lack the necessary expertise. Instead of focusing solely on price, think about the value you’re getting for your investment.

How to avoid this mistake:

  • Compare pricing among different agencies, but also consider their expertise and work quality.

  • Be cautious of deals that seem too good to be true.

  • Remember that quality motion graphics services can provide a strong return on investment.

4. Not Checking How Well They Communicate and Manage Work

Clear communication is essential for any creative project. Many businesses overlook how well a motion graphics design studio communicates and manages projects. Miscommunication can lead to misunderstandings, delays, and unsatisfactory results.

A professional creative design company should have a structured process for managing projects, providing updates, and addressing client feedback. Poor communication can result in frustration and wasted resources.

How to avoid this mistake:

  • Ask about their workflow and how they handle client feedback.

  • Make sure they provide regular updates on project progress.

  • Look for a company that values collaboration and listens to your ideas.

5. Forgetting to Ask What’s Included in Their Services

Another common mistake is assuming all services are included in the quoted price. Some motion graphic agencies offer only animation, while others provide a complete package that includes scriptwriting, voiceovers, and sound design. Failing to clarify what’s included can lead to unexpected costs and delays.

It’s important to know whether the company provides a full production service or if you’ll need to hire additional professionals to complete the project.

How to avoid this mistake:

  • Ask for a detailed breakdown of the services included in the pricing.

  • Clarify if revisions are included or if they come at an extra cost.

  • Make sure you understand what deliverables you will receive at the end of the project.

6. Not Discussing Changes and How Long the Work Will Take

Every project requires revisions and adjustments to get the final result right. Some businesses fail to discuss the revision process and turnaround times with the digital branding services provider, leading to frustration when deadlines aren’t met.

A good motion graphics design studio will provide a clear timeline for the project and outline how many revisions are included. This helps set expectations and keeps the project on track.

How to avoid this mistake:

  • Discuss the estimated timeline and delivery dates before signing a contract.

  • Clarify how many revisions are included and if extra changes will cost more.

  • Make sure you have a point of contact for any questions or concerns during the project.

7. Choosing a Company That Doesn’t Understand Your Ideas

One of the biggest mistakes businesses make is working with a company that doesn’t take the time to understand their vision. A motion graphics firm should listen to your ideas, grasp your brand identity, and create visuals that connect with your audience. If they don’t, the final product may feel disconnected from your message.

How Motion Graphics Improve Marketing and Engagement

When done right, motion graphics can grab attention, simplify complex ideas, and make your content more engaging. Whether it's for ads, social media, or presentations, well-crafted motion graphics help brands connect with their audience and leave a lasting impact.

How to avoid this mistake:

  • Choose a company that listens to your goals and understands your brand.
  • Make sure they involve you in the creative process.
  • Look for a team that values collaboration and is open to feedback.

Conclusion

Choosing the right motion graphics design company can make a big difference in the success of your project. You can find a reliable and professional team that delivers high-quality results by avoiding these common mistakes. Whether you’re looking for video marketing solutions, animation and visual effects, or a full-service branding agency, taking the time to research, communicate, and clarify expectations will help you make the best decision.

If you're looking for a team that understands your vision and delivers high-quality motion graphics, PWF Studio is here to help. With experience in creating engaging and professional animations, we make sure your project is in good hands. Make the right choice by working with a team that values quality, communication, and creativity. 

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